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An advertisement is a message to promote a product or service to potential consumers, thus convincing them to acquire them. Its characteristics vary depending on the formats, such as image, text, audio, and video. To write for us, you can send us an email at contact@Inbusinessworld.com.

Features of advertisements

Advertisements are characterized by the following:

They consist of small Narrations or Descriptions of the product or service in question, highlighting its attributes and inviting the consumer to buy or take it into account.

They usually contain pleasant, attractive, and seductive images, which seek to associate positive emotions with the consumption of the product. Using trendy songs or catchy phrases (slogans) is also common, and the idea is that the consumer remembers the product as much as possible.

In the case of print media, they usually use eye-catching lyrics and colors, Colorful or engaging photographs to capture the reader’s attention.

They are Persuasive. That is, they try to convince the consumer, either through Arguments or through personal and emotional resources.

They are usually found under the Specialized regulations that contemplate the law in such a way as to protect consumers from misleading advertising, scams, and other similar crimes.

Types of advertisements

In principle, ads can be classified according to the middle: print, radio, television, digital, etc. However, a complete classification is the one that attends to the construction of the advertising message, classifying them into:

Talking heads: the English talking heads are those ads in which a figure (usually a celebrity or some professional authority) promotes and recommends the product.
Problem-solution: These ads address a current or future dilemma, and then offer a solution to the product or service provided.
Testimonials: those ads in which one or more consumers (actual or fictitious) share their experience of consumption of the product and recommend it.
Everyday scenes: are the ads in which situations of ordinary life are recreated, emphasizing the present and, above all, the convenience of the promoted product.
Of character: These are ads where a fictional character, usually a cartoon, invites consumers to buy the product.
Comparative: those in which the promoted product is compared with the brands of the competition, openly or discreetly, to demonstrate its superiority.
Emotional: in this case, the ads do not go to any strategy logic of conviction, but to the consumer’s emotions, through images, sequences, or moving stories, to associate your brand with those feelings.

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