Each day, over 500,000 new websites are being launched around the world according to several sources. And even though this seems like a mind-boggling figure, the fact remains that many of these websites will end up being your direct competitors.

The Internet is an infinite space that’s home to billions of websites. And with so many people trying to gain traction online in order to <a href="https://www.inbusinessworld.com/4-ways-to-get-people-to-talk-about-your-business/">get people to notice</a> their business, it might seem like a herculean effort for you to find any room to fit in.

But there’s no need to lose hope or pulverize your drawing board. With a little finesse and knowledge of how to gain more exposure, you’ll be well on your way to creating more visibility for your brand.

If you’re looking to gain traction and edge out the competition, the following will provide a few helpful tips.
<h2>Optimize Locally</h2>
Before you’re able to branch out and conquer the world, you have to fly your flag in your home territory. And all these means is that you have to start locally if you ever hope to expand nationally or globally.

When it comes to optimization, you have to understand that certain terms and keywords will target particular regional demographics. And if you hope to gain local web exposure, you’ll have to design and optimize your website accordingly.

For example, if you’re trying to build your website and you’re also trying to gain local customers in the Kansas City area, your best option is to seek out a <a href="https://www.yelp.com/biz/kansas-city-web-design-and-seo-overland-park" target="_blank" rel="noopener">Kansas City web design</a> team specifically. Professionals in this field will be able to develop your site and offer you SEO tools that you can use to gain local clientele.
<h2>Get Active on Social Media</h2>
The more of a web presence that you have, the better positioned you’ll be for finding and attracting new customers. And with the popularity of social media channels on web, you’ll have several options to consider.

For example, Facebook is the largest social media channel with over 1 billion active users and it also owns Instagram. So if you’re looking to hold promotions or giveaways, having a Facebook or Instagram business page is a great tool for sharing and announcing your services. But you have to be consistent with social media, and this can take up a lot of time.

If you’re short on time, or if you have a heavy workload, automating your social media posts through using content management tools can be a great way to keep your social media channels relevant.

With automating, you’re able to plan your posts ahead of time, without taking away too much time for other business activities.
<h2>Start a Video Channel</h2>
In 2022, it’s been projected that adding video to your blog or website is going to be a huge factor when it comes to optimization and relevancy. And this is simply because of popular video channels that receive millions of views per day.

For example, <a href="https://www.cnbc.com/2021/04/07/youtube-is-social-medias-big-winner-during-the-pandemic.html" target="_blank" rel="noopener">YouTube grew tremendously</a> during the height of the COVID-19 pandemic in 2020, and you may not have even known what Tik Tok was a couple of years ago. But those with popular Tik Tok and YouTube channels are literally making hundreds of thousands of dollars each month, and sometimes millions.

While you may not immediately go viral with your videos, adding video to your optimized content will greatly improve your search engine rankings and overall site relevancy in 2022. And this can be a defining factor between you and a strong competitor that doesn’t have a video on their site.

No matter if you host videos directly on your site, or if you set up a YouTube channel, having the means to directly interact with your customers is worth the time.

<em>Marketing is continuously evolving. And going forward in 2022, you have to stay abreast of the many changes that are occurring in the digital space if you want your website to gain traction. Just remember, a successful business knows its audience. And knowing your audience will help you to increase your visibility. </em>